Open floor plans. Natural materials. Minimalist shapes. The world of home decor is obsessed with the pared-back aesthetic of Scandinavian style. For Opposite Wall Co-Founder and President Anne-Mathilde, the love affair runs even deeper. As a student, the marketing and advertising executive moved from her native Montreal to Stockholm, then Copenhagen to pursue her master’s degree and jumpstart her career. Eventually, she moved back to Quebec but as an honourary Scandinavian, saw things a little bit differently.
Along the way, she connected with Co-Founder Erik, a Stockholm-born fashion executive who moved to Canada for a work opportunity. While house hunting, he fell in love with Montreal’s iconic three-story apartment buildings, renovating his new home with Scandinavian flair. His quasi-obsessive attention to detail led to two things: Ambitious renovation projects and the realization that finishing touches, like all-important wall art, are difficult to source and too expensive in North America.
Inspired by the trendy and affordable options flooding the Scandinavian market, the pair launched Opposite Wall, a direct-to-consumer brand dedicated to designing and manufacturing exclusive art poster collections at affordable prices and with an environmental conscience.
What you see on the site today is just the beginning. Stay tuned for exciting launches, including high-quality wall decor, artists’ collections and more.
We believe that finishing touches shouldn’t cost a fortune and that design enthusiasts should have access to high-quality artwork beside investment pieces and mass-produced images. That’s where Opposite Wall’s affordable and timeless design posters come in.
Despite their low price point, our design posters are printed in Montreal’s Mile End neighbourhood on acid-free, thick archival paper with a matte, smooth finish. The end result is a high-end look that perfectly complements a modern interior—especially when framed in an Opposite Wall frame.
Have an IKEA frame you’d like to use instead? No problem! Our prints come in standard sizes that don’t require expensive custom framing.
A modern look that won’t break the bank—that’s what Opposite Wall is all about.
The design of every Opposite Wall print, mat and frame is driven by modern minimalism and international trends in furniture, fashion and art. We design most prints ourselves and tap up-and-coming graphic design and photography talent to bring our vision of Scandinavian style to life.
In true Nordic style, we have a soft spot for the graphic appeal of black and white, the organic beauty of botanical photography and the striking impact of a dramatic landscape. The best part? Our signature aesthetic means that all our prints can be grouped into statement-making vignettes or gallery walls.
Full disclosure: We’re big fans of IKEA’s iconic Ribba and Marietorp frames, which are some of the most stylish and affordable options on the market. That being said, they’re not perfect. They could be a bit sleeker, and they could be much sturdier.
Enter Opposite Wall’s frame collection.
First, we replaced IKEA’s pressed wood with 100% solid oak for outstanding durability. The sleek black frame is designed to complement our modern art while simple hardware makes them a cinch to assemble and hang. Complete the look with an acid-free white mat available in four sizes.
Our Montreal Roots
It may be best known for poutine and bagels but Montreal is also an international hub of design and creativity. With six universities shaping the next generation of talent in photography and design—not to mention that Europe-meets-North-America flair that is so uniquely Montreal—it proved the perfect place to bring the Opposite Wall concept to market.
Our prints are printed in the hip Mile End district, a neighbourhood that Opposite Wall Co-Founders Anne-Mathilde and Erik also happen to call home.
Keeping our planet healthy and our forests growing is important to us. We print on recycled FSC paper sourced from a Quebec-based mill that uses advanced green bio-gas technology. Frames and mats are certified as well. FSC certification proves that the paper comes from a sustainable and responsible source and that the process is environmentally friendly.
Furthermore, our packaging and supplies are made from recycled materials produced in Canada and the U.S.